Clara Scherman has been promoted from Head of Acquisitions to Director of Acquisitions for the TV4 Group.

These changes form part of a major reorganisation involving an increase and intensification of the responsibility and work done by the acquisitions department on behalf of all TV4 Group channels. The TV4 Group will be strengthening its acquisitions capabilities so as to focus more on Nordic partnerships, among other things.

"The acquisitions department has grown in size as well as importance, having taken over responsibility for Canal+ film acquisitions, and now also responsibility for the basic cable channels. The TV4 Group's aim is to sharpen our profile in the international market, while also placing greater focus on our Nordic presence. We have the utmost confidence in Clara Scherman's ability to lead this process," says TV4 Group Director of Channels Peter Lindström, to whom Clara Scherman will continue to report.

In addition to responsibility for productions acquired for all TV4 Group channels, including Canal+, in the Nordic region, the acquisitions department will also be responsible for driving the TV4 Group basic cable channels. TV4 Fakta, TV4 Film, TV4 Komedi, TV4 Guld and TV4 Science Fiction are thematic channels based on acquired programs. Organisationally speaking, these channels will now fall under the acquisitions department. The Heads of Programs of these channels will therefore report directly to the Director of Acquisitions.

"By integrating the basic cable channels into the acquisitions department we will increase the potential for these channels to continue evolving in a positive way and growing. We will also strengthen our focus on the Nordic market, which is becoming ever more important to us," Clara Scherman explains.

At the same time, Helena Forsman takes up a new position as Head of Acquired Programs for the TV4 Group, her task being to strengthen the handling of acquired programs on the TV4 Group general entertainment channels TV4, TV4 Plus and TV400, which will be rebranded as TV11 in January 2011, with full focus on entertainment for a 15-39 years target audience, and drama, comedy, blockbuster movies and reality as important components of the channel. Helena Forsman will be reporting to the Director of Acquisitions.

About The TV4 Group:
The TV4 Group has delivered engaging news, grand entertainment of great variety and quality, live sport and top-class drama to Swedish viewers for two decades. In addition to the main channel TV4, the group's portfolio includes over 30 TV channels in the Nordic region - In the free-TV, basic cable and premium segments - and 25 local stations in Sweden, as well as a wide range of web and mobile sites and on demand services, for example TV4 Play. For more information, visit www.tv4group.se.

Press contact:
Magnus Törnblom, Corporate Communications Manager TV4 Group, magnus.tornblom@tv4.se, +46 (0)70 266 27 12.