Financing
The TV4 Group’s share of advertising and sponsorship income on the Swedish commercial TV market amounted to 54.4 % in 2008. The TV4 Group’s channels delivered over 48 billion advertisement contacts in 2008, and the consolidated profit of SEK 761 million was its best result to date. The successful multichannel strategy makes distribution income an important part of the increase in profit. Sponsorship income is
also increasing.
Publicerad 26 maj 2008 14:18
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