Annika Larsson Järund, Head of TV4 Play, says: "We’re incredibly excited to be the first Scandinavian content provider to launch on Apple TV. With HD content from 'TV4 Play' on Apple TV it's even easier for viewers to enjoy the wide range of entertainment and quality broadcasting available from TV4."

With 'TV4 Play' on Apple TV, full episodes of current TV4 Group shows are available to watch for up to 7 days after their original air date. 'TV4 Play Premium' subscribers in Sweden can access an extensive library of additional content with most current and previously aired episodes available for a longer time period. The 'TV4 Play' experience on Apple TV also includes play queue support, easy access to a personalised list of favourite shows, and a “resume play” option allowing viewers to pick up watching an episode right where they left off. Select shows are available in HD only through 'TV4 Play' on Apple TV, with the number of available HD shows expected to increase rapidly over the coming months.

More information on 'TV4 Play' is available from http://www.tv4play.se